There are two interesting aspects to how they create demand and increase their brand value without any logos or names. First, they strongly limit supply – you can only buy the beer through appointments with a monk. Second, there is a very secret, religious process behind the brewing of the beer. These combined have given them quite a cult following in many parts of the world.

Read more at the Church of the Customer Blog.

Here’s a list of my blurry friends travelling places.

It’s extremely important how you position your service in the customers’ minds, if you wish to succeed. LinkedIn has succeeded as it has stuck to the business use and not go ahead and compete with more casual services. I’m sure they’ve had a few talks about expanding the core audience to grow the user base. However, sticking to the success factor that got you to the point might not be that bad after all – positioning yourself correctly inside the visitors’ minds is equally important in the online world as it is in the offline world.

More on the Biisonimafia website.

However, I’d like to point out that even though their growth has been viral and word of mouth, they mainly target and “acquire” 10 to 24-year olds. This is quite young, especially when you look at recent studies of the casual gamer demographics. It’s also notable that the older the targeted users, the more dispensible money they have – which naturally makes the older bunch a lot more attractive.