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Tag: word-of-mouth

Different kind of marketing

Seth Godin has a good blog post on how monks sell their beer in Belgium. The monks sell this beer that has no branding nor any labels on the bottles. And this is when it gets interesting.
There are two interesting aspects to how they create demand and increase their brand value without any logos or [...]

On Dopplr and positioning

When I signed up to Dopplr a while back I thought, now here’s a cool service. A bit like WAYN, and Plazes, but with a more specific positioning towards business travellers. Although I can’t consider myself one just yet, I was a bit suspicious how it’d pick up. However, when I signed up, I sent [...]

B2 – Biisonimafia

Some guys from back home are coming out with a free full feature film on 15th of October. Here’s a trailer that has been filmed around Punkaharju.

More on the Biisonimafia website.

Guardian’s interview with Rob Small

Guardian has a nice article on an interview with Rob Small, the CEO of Miniclip. Miniclip has 34 million users and has been profitable for the last five years. Rob enlightens readers with his ideas and views on the casual gaming industry. Looks interesting, especially when we’re sort of competing from the same users.
However, I’d [...]

Zlango’s innovative press release

Check this out – a very innovative and viral press release.