Posts tagged “marketing”
Book 2.0 in Finnish
An old school colleague from HSE Mikkeli is writing a Book 2.0 in Finnish with Niko, a one man venture as he puts it. Sami Salmenkivi and Niko Nyman are writing a book in Finnish about all the web 2.0 effects that have so much been hyped about in English that Finnish (only) speakers have [...]
Startup Success 2006
Churchill Club’s annual look at some of the successful internet companies in 2006. “Five Silicon Valley entrepreneurs discuss the critical success factors and challenges to reach the promised land.” (via Signum sine tinnitu) Moderator: Guy Kawasaki, Managing Director, Garage Technology Ventures Speakers: Lauren Elliott, Founder, Personal News Network Reid Hoffman, Co-Founder and CEO, LinkedIn Joe [...]
Coke GTA mash-up commercial
Now this is pretty cool. It’s not exactly ingame advertising, but more of a mash-up in my opinion. Is this the first time a big company has done something like this?
Longtail – The Movie
DOPA passed in US
danah boyd has blogged about it, techcrunch has blogged about it. If this legislation is enforced, it will hurt community sites by large – it will affect Finnish companies as well: our US Playray site and Habbo to be sure. If you’re not aware of DOPA, it’s the Deleting Online Predators Act that was passed [...]
On the long tail
Ian teaching high school kids on media 2.0: “These kids don’t need to read The Long Tail, it’s just how the world works to them. Rad.” (via Kareem Mayan)
The story of The Long Tail
Ever since I read Chris Anderson’s article in Wired about the Long Tail theory I knew it would be big some day. A few days ago Chris Anderson wrote about the pre-release of the book in his blog. He was going to do the same trick Jaffe did with his marketing book, Life after the [...]
Rock Stars and Pop Stars
While Metallica are performing in Tallinn – I’m hosting Katri Ylander‘s visit on Aapeli, our Playray site in Finland. Katri Ylander is the first runner up in the Finnish Idols’ competition held last year. Artists have taken up many different forms of marketing activities lately. Earlier this year we had Ilkka J?§?§skel?§inen, the winner of [...]
Social spam
This is a pretty new form of spam. I received a friend’s request from Orkut, anybody still remember that YASNS ? :) Once I checked out the profile the info fields were filled with commercial blabber about investments trading. Oh well, I guess you get people to check it out but how well targeted and [...]
FIFA tight on marketing
I just received a newsletter from Spreadshirt warning customers of making FIFA-related t-shirts. It may sound cruel, but FIFA is cutting hard on “illegal guerilla advertising”. I read a story earlier this week out of Israel where Burger King tried to promote something related to FIFA world cup in Germany – they got fined for [...]
Youth Marketing
Tommi Pelkonen of Satama Interactive has written a white paper on youth marketing that I found through their corporate blog; Satama Voice. Looks very interesting, have to dig into it further this weekend. Yet another example how blogs can distribute excellent information and market the company and it’s services at the same time. ps. My [...]
eWOM paper published!
Wow – I checked out something just now that we had been working on last November and through some days of February and March. The results can be found here. First of all, even though my name is first on the paper – a very – and I mean a big thank you to my [...]
Viral marketing at its best :)
Check out this site: http://www.helpwinmybet.com/ I know the whole story behind this is a bit …well questionable, but what I’m after is the marketing potential of internet’s word-of-mouth. Take a look at the entries the guy has posted and what the timespan between those entries is? April 5th morning – just broke 10 000 hits [...]
allTunes
The Russian allofmp3.com has taken a leap forward in customer service. They have released allTunes – which is a software package for your PC and S60 -phones to browse and buy music from their catalogs. I know this service is a bit questionable as they probably don’t pay royalties to the artists, but you have [...]
Where I work
I’ve thought about this for a while, whether I should disclose this or not, but since I’ve always been pretty honest about everything I thought to go ahead with it :) I’ve joined the ranks of Apaja Online Entertainment beginning of this month as a Product Marketing Manager. I’ve gone on about this to my [...]
LandArt
Advertising is getting more genious every year, whether that is a good thing or not :) Even though this is a pretty old form of advertising, but as more and more people fly each year, it makes sense. There’s a gallery of photos here. (via Caymag)
Ads for the digital generation
(via Luovat)
Seth on marketing
When somebody goes and tells Google how they should handle product and brand marketing you’d think they are crazy. After all, Google has done extremely well on a non-existent marketing budget to diffuse their products into the market place. It’s every company’s dream! However, watch this and see how Seth Godin talks to people at [...]
What about the fans?
I’m watching the Finnish music awards, Emmagaala, on TV. This is the elite and cream of commercial music. I have nothing against capitalising on musical talent, but these guys aren’t remembering the essentials of their business (or then it just tells us how the whole industry is run). I’ve watched through some 45 minutes of [...]
The problem with global warming
Seth points it out again; The muted reaction to our impending disaster comes down to two things: 1. the name. Global is good. Warm is good. Even greenhouses are good places. How can “global warming” be bad? I’m not being facetious. If the problem were called “Atmosphere cancer” or “Pollution death” the entire conversation would [...]
Unpimp my ride
These were passed around our office today – yet another example of viral marketing;
There’s design and then there’s … design
Week round-up
Man, this week has flown past me. I’ve had so much stuff to do it’s hard to imagine. I just got back from work and it’s 7pm. I’ve got some good news that have made me work a bit harder than normal. Our paper that we did for Journal of Interactive Advertising was conditionally accepted [...]
The Art of Kawasaki
Guy Kawasaki started blogging in early January. You can tell he works as a consultant, because of the extensive lists he posts on his blog. Don’t get me wrong, they are very good stuff :) The art of creating a community The art of rainmaking The art of partnering The effective Emailer The art of [...]
Gmail for your domain
This is pretty interesting. Google is doing a closed beta on how organisations could take advantage of GMail. I’m not sure how this will work with corporate organisations, but smaller non-profits and groups could significantly benefit from this. 2 Gb of storage and a hosted, secure, spam-free e-mail account.