antti.vilpponen.net » marketing

Laitila’s Fizzy Drinks

admin — Sun, 20 Feb 2011 09:07:12 +0000

Laitilan Wirvoitusjuomatehdas is a small brewery and manufacturer of drinks. They have a growing product portfolio of original and some retro-brands. While being priced with a small premium compared to the household names – these products and brands have always fascinated me somehow.

Yesterday I bought a few lemonades as we were doing our groceries. I don’t drink sugar-filled drinks at all now a days so this was something different for my cheat day (following the 4Hour Body). Not only are the drinks good, but they’re well branded to the smallest details.

I really enjoyed finding the mark “produced with wind energy” from the side of the can. It’s the small things that make the differences on a larger scale. It seems Laitilan Wirvoitusjuomatehdas is also doing very well business wise. In 2009 they made over 2.5M euros in profit with a 16.3M euros in revenue.

Thoughts on the Apple financials as well as the auto industry [video]

admin — Tue, 26 Jan 2010 15:39:59 +0000

http://www.youtube.com/watch?v=CXLesbt3iMY

Why Is Finland The Mongolia Of Internet Marketing?

admin — Sat, 09 Jan 2010 18:55:55 +0000

There are a lot of reasons, but one of the key reasons in my opinion is that we fail to see the potential in harnessing the online marketing channels for the benefit of our businesses. One more piece of evidence arrived to my e-mail this week.

One of the largest wholesalers in Finland, Prisma (part of the S-Ryhmä group of companies), approached me with an e-mail asking if I’d like to subscribe to their e-mail newsletter. It’s 2010 and only now are the largest companies waking up to the potential of e-mail marketing.

Another failure in the process was the fact that I had already allowed them to send me marketing messages by e-mail. If I had already allowed them to send me marketing messages, why ask the permission twice instead of just start to communicate with me in a nice and positive manner?

Why Is Apple So Good?

admin — Wed, 16 Sep 2009 10:34:22 +0000

Self-suggestion perhaps?

See the video below.

http://www.youtube.com/watch?v=Nx7v815bYUw

Social Media By Yongfook

admin — Tue, 14 Apr 2009 22:43:31 +0000

A slide taken from Yongfook’s presentation he gave in Singapore a while ago. You can read more about his presentation on his blog. Be sure to subscribe to his blog as well, wonderful stuff.