Posts tagged “history”

Positioning and Mike Markkula

I was reading Jack Trout’s Differentiate or Die after a late supper, when I noticed the a short citation to Mike Markkula. Markkula is a definite Finnish surname and thus I jumped to my Mac to Google more info for it. I found the following; In 1977, Markkula brought his business expertise along with USD$250,000 [...]