Posts tagged “academia”

eWOM paper published!

Wow – I checked out something just now that we had been working on last November and through some days of February and March. The results can be found here. First of all, even though my name is first on the paper – a very – and I mean a big thank you to my [...]

Week round-up

Man, this week has flown past me. I’ve had so much stuff to do it’s hard to imagine. I just got back from work and it’s 7pm. I’ve got some good news that have made me work a bit harder than normal. Our paper that we did for Journal of Interactive Advertising was conditionally accepted [...]

Finnish polytechnics faking titles

According to this article in Helsingin Sanomat (screenshot), all 29 polytechnics in Finland will start calling themselves universities in English language translations. For example; Jyv?ßskyl?ß Polytechnic will be called Jyv?ßskyl?ß University of Applied Sciences. In the time when differentiating yourself in the workforce is a definite must – polytechnics are shooting themselves in the head [...]

Done!

Damn I feel good. It’s finally done. I worked 16,5 hours yesterday on it and over 12 hours each day for the last two weeks. It’s been tough and challenging at times, but very rewarding at the end. And I finally came up with a decent title for my thesis; “Creating awareness in mass markets [...]