Laitilan Wirvoitusjuomatehdas is a small brewery and manufacturer of drinks. They have a growing product portfolio of original and some retro-brands. While being priced with a small premium compared to the household names – these products and brands have always fascinated me somehow.

Yesterday I bought a few lemonades as we were doing our groceries. I don’t drink sugar-filled drinks at all now a days so this was something different for my cheat day (following the 4Hour Body). Not only are the drinks good, but they’re well branded to the smallest details.

I really enjoyed finding the mark “produced with wind energy” from the side of the can. It’s the small things that make the differences on a larger scale. It seems Laitilan Wirvoitusjuomatehdas is also doing very well business wise. In 2009 they made over 2.5M euros in profit with a 16.3M euros in revenue.