Watched a terrific TED talk by Jamie Oliver yesterday that inspired me to think totally different about many industries. Jamie’s talk is about food education and the fact that people are becoming obese as they don’t understand the ingredients they are consuming and what this combination does to them.

“I wish for everyone to help create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”
-Jamie Oliver

While many of the industries today are a reaction to many of the conditions out there and are through that creating huge businesses out of the opportunities – I believe there is a bigger opportunity missed by many: creating industries to proactively fight the possible out comes of our society today. Not many businesses go down this path as it’s harder to sell solutions to needs that haven’t been realised yet. Nevertheless, I believe there are a lot more opportunities in the food industry than just exercise and low fat alternatives that are out there today.

Watch Jamie’s talk and get inspired.