Nice advertisement from my old university in Lappeenranta on today’s Tekniikka&Talous paper. There’s this new university being created in the Helsinki area called Aalto University. It will combine the arts, technology and business universities into one large university – aiming to become one of the leading ones in the world. The Lappeenranta University of Technology has been combining business and technology since 1969 and they’re telling Aalto University to ring a friend if there are any hiccups.

Fantastic, positioning at its best. Well done LUT.