The power of earned media is huge. Just take a look at the statistics in the picture above as Susan Boyle thanks her fans. In 58 minutes, she receives over 26000 likes and over 4200 comments for her status update in Facebook. We’ve been on top of social and earned media for quite a while now in Gyllene Skor so this is a perfect example of how you can engage your community at large.

What are you doing to capitalise this?

Cheers to Passi for the screencap.