Even though Bill Hicks is telling all the marketing people to kill themselves, I’m going to share this idea with you.
Have a look at the daily routines of the millions of people around the world – how has it changed along the years as companies have begun to follow the quarterly cycles of the economic rat race. Needless to say, days have become longer and people have less free time during office hours to take care of their chores – be that taking care of that issue at the bank where you need to be present, having your haircut, visiting a doctor/dentist, etc.
I still haven’t seen a business in these industries shift their business hours (not extend, but change their opening hours) so that they would for example open at 11am and close at 8pm. For the last two precious hours that give them a blue ocean to their competitors – they could easily charge 20% more than during day time. Who would pay for these sort of services? All those people in the corporate limbo and believe me, there are plenty.
Just ask around tomorrow at work.