Comments on: Customer service should be everyone’s business http://antti.vilpponen.net/2008/05/21/customer-service-should-be-everyones-business/?utm_source=rss&utm_medium=rss&utm_campaign=customer-service-should-be-everyones-business Mon, 16 Jan 2012 14:16:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian http://antti.vilpponen.net/2008/05/21/customer-service-should-be-everyones-business/#comment-1061 Brian Mon, 01 Nov 2010 23:23:48 +0000 http://antti.vilpponen.net/?p=1333#comment-1061 Good customer service is composed of three parts: The product itself (does the toothbrush fall apart after first use); the perceived value for money (is it too expensive or too cheap) and the service involved in selling the product (is the toilet roll on the top shelf so that you can't reach it). Companies pay a lot of money to attract new customers, but very little on good customer service to retain them. Have you ever said "that company does not deserve loyal customers?" Good customer service is composed of three parts: The product itself (does the toothbrush fall apart after first use); the perceived value for money (is it too expensive or too cheap) and the service involved in selling the product (is the toilet roll on the top shelf so that you can’t reach it). Companies pay a lot of money to attract new customers, but very little on good customer service to retain them. Have you ever said “that company does not deserve loyal customers?”

]]> By: Antti http://antti.vilpponen.net/2008/05/21/customer-service-should-be-everyones-business/#comment-1060 Antti Thu, 22 May 2008 21:08:41 +0000 http://antti.vilpponen.net/?p=1333#comment-1060 I'm not thinking of customer service in this case how it is given to us by companies. The ultimate role of the company is customer service, that's the perspect from which I am analysing this issue. With regards to toilet paper and toothbrush, you're servicing the customer on the needs where the product fulfills its task. I'd say it's more of taking your thinking further down to the customer and not just thinking that all you're doing is creating and selling a product - you're helping to keep those butts and teeth clean, that's your business :) I’m not thinking of customer service in this case how it is given to us by companies. The ultimate role of the company is customer service, that’s the perspect from which I am analysing this issue.

With regards to toilet paper and toothbrush, you’re servicing the customer on the needs where the product fulfills its task.

I’d say it’s more of taking your thinking further down to the customer and not just thinking that all you’re doing is creating and selling a product – you’re helping to keep those butts and teeth clean, that’s your business :)

]]> By: Hannu Ripatti http://antti.vilpponen.net/2008/05/21/customer-service-should-be-everyones-business/#comment-1059 Hannu Ripatti Thu, 22 May 2008 16:16:48 +0000 http://antti.vilpponen.net/?p=1333#comment-1059 You don't need customer service if your products are perfect. Meaning that they never break, malfunction (or so cheap that you can just buy a new one), are dead simple to buy and everyone knows how to use them. Toilet paper? Toothbrush? You don’t need customer service if your products are perfect. Meaning that they never break, malfunction (or so cheap that you can just buy a new one), are dead simple to buy and everyone knows how to use them.

Toilet paper?
Toothbrush?

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