Paulo Coelho, one of the most popular writers around, has been very active in many of the social websites I hang around. Today I decided to take a look at Paulo’s blog after Lo?Øc blogged that Paulo has started using Seesmic to show video comments in his blog.

What a surprise I had waiting. Paulo Coelho is currently active in 17 social media websites, how about that for a 60-year old?

You can’t really say that social media has helped him sell millions of books, then again it probably doesn’t hurt all that much either.