We’ve met with quite a lot of companies in the last two months and it always amazes me when companies tell us that “Oh, we’ve had that feature/option available for a long time, but we haven’t found it very useful”. The feature in this case can be replaced with almost any sort of marketing activity, user feature or anything of that sort.
The problem with internet is that it doesn’t usually count how well you have hogged all possible marketing activities or features available to mankind, but how well they work together and how they are given to the user. Half of good planning is well thought out execution. Many executives still fail to see the difference in the way things are executed or shown to the user.
However, it still makes us smile when we’re told in a client meeting, “but we already have that!”.