Seth Godin has a good blog post on how monks sell their beer in Belgium. The monks sell this beer that has no branding nor any labels on the bottles. And this is when it gets interesting.
There are two interesting aspects to how they create demand and increase their brand value without any logos or names. First, they strongly limit supply - you can only buy the beer through appointments with a monk. Second, there is a very secret, religious process behind the brewing of the beer. These combined have given them quite a cult following in many parts of the world.
Read more at the Church of the Customer Blog.
