When I signed up to Dopplr a while back I thought, now here’s a cool service. A bit like WAYN, and Plazes, but with a more specific positioning towards business travellers. Although I can’t consider myself one just yet, I was a bit suspicious how it’d pick up. However, when I signed up, I sent out a few invites and talked to people about the service and to my surprise I see people taking it into their everyday lives (on top of all these other networks). Today I signed in to see who else is in Savonlinna as I’m here for Father’s day, I noticed a friend was in town and another friend who I thought would be here was actually in Espoo. So a small sign of usefullness there :)

Here’s a list of my blurry friends travelling places.

It’s extremely important how you position your service in the customers’ minds, if you wish to succeed. LinkedIn has succeeded as it has stuck to the business use and not go ahead and compete with more casual services. I’m sure they’ve had a few talks about expanding the core audience to grow the user base. However, sticking to the success factor that got you to the point might not be that bad after all – positioning yourself correctly inside the visitors’ minds is equally important in the online world as it is in the offline world.