Comments on: Another example of bad marketing/selling http://antti.vilpponen.net/2007/09/19/sighanother-bad-example-of-marketingselling/?utm_source=rss&utm_medium=rss&utm_campaign=sighanother-bad-example-of-marketingselling Mon, 16 Jan 2012 14:16:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Antti http://antti.vilpponen.net/2007/09/19/sighanother-bad-example-of-marketingselling/#comment-977 Antti Sun, 23 Sep 2007 10:00:20 +0000 http://antti.vilpponen.net/?p=1231#comment-977 This is getting interesting as they told me that they have this e-mail that they send out. Oh well, there's definitely something Fortum can learn about this. How successful was their campaign? They should do a simple Google search for it and decide afterwards :) This is getting interesting as they told me that they have this e-mail that they send out. Oh well, there’s definitely something Fortum can learn about this.

How successful was their campaign? They should do a simple Google search for it and decide afterwards :)

]]> By: Masa http://antti.vilpponen.net/2007/09/19/sighanother-bad-example-of-marketingselling/#comment-976 Masa Fri, 21 Sep 2007 09:29:43 +0000 http://antti.vilpponen.net/?p=1231#comment-976 Ah, how entertaining to read this, because I got the same "joy" of being spammed by Fortum's phone calls. In a nut shell: - I was in a work weeting for ~2hours, when I noticed that my cell phone had registered 3 missed phone calls, all from a local Helsinki area, but from a caller that I didn't know. - Then the phone started blinking again, the same number! - I excused my collagues and said "I'm sorry I have to leave this meeting for a moment, this *must be urgent*. - And there it was, this lady from Fortum explaining how they could change my electricity bills. She asked a lot, like detailed tariff information etc., which I couldn't answer, so I asked her to send me an e-mail. - "no, we do only phone campaign". I replied that I can't decide on the phone, because I have to check my bill and look which one is cheaper. She promised to call me back in a week. - An hour goes by, and this number calls me again. - "hello, have you checked your tariffs?". NO! I'm still at work, call me in a week I said. - I checked the bills and called back to the number. An operator voice said "this number is not valid". What the f***?! - Then it comes, the long awaited phone call. I was pissed because they didn't receive calls and said "we only call *you*, you can't call us. And we don't use e-mail, this is a phone campaign." - So there it was, my chance to save some money (perhaps) in household bills, but I rejected it. Why? Because I hated the way they marketed it. (at last I got a chance to let some pressure go down on this issue :) ) Ah, how entertaining to read this, because I got the same
“joy” of being spammed by Fortum’s phone calls.
In a nut shell:
- I was in a work weeting for ~2hours, when I noticed
that my cell phone had registered 3 missed phone calls,
all from a local Helsinki area, but from a caller that
I didn’t know.
- Then the phone started blinking again, the same number!
- I excused my collagues and said “I’m sorry I have to
leave this meeting for a moment, this *must be urgent*.
- And there it was, this lady from Fortum explaining how
they could change my electricity bills. She asked a
lot, like detailed tariff information etc., which I
couldn’t answer, so I asked her to send me an e-mail.
- “no, we do only phone campaign”. I replied that I can’t
decide on the phone, because I have to check my bill
and look which one is cheaper. She promised to call me
back in a week.
- An hour goes by, and this number calls me again.
- “hello, have you checked your tariffs?”. NO! I’m still
at work, call me in a week I said.
- I checked the bills and called back to the number.
An operator voice said “this number is not valid”.
What the f***?!
- Then it comes, the long awaited phone call. I was pissed
because they didn’t receive calls and said “we only
call *you*, you can’t call us. And we don’t use e-mail,
this is a phone campaign.”
- So there it was, my chance to save some money (perhaps)
in household bills, but I rejected it. Why? Because I
hated the way they marketed it.

(at last I got a chance to let some pressure go down on
this issue :) )

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