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As I’m spending my evening in the office and trying to make deadlines, I found an interesting blog post. James Hong of HotOrNot, enlightened me to an entry on Facebook blog that will most certainly increase Facebook’s reach manyfold.

“Now, when you’re writing messages, you can send the message to people on Facebook, and to people not on Facebook. ”

Damn, of course! Why didn’t I think of this?

It’s the little things that you tinker with in every day life that will slowly change behaviour with online apps. Large changes are difficult to make, small are a lot more easier. Furthermore, creating virality in your service is perhaps one of the biggest challenges most web applications and sites currently face (unless it’s built into it, like in the case of LinkedIn). These sort of things nudge users a step closer to adoption and loyalty towards your service.