Guardian has a nice article on an interview with Rob Small, the CEO of Miniclip. Miniclip has 34 million users and has been profitable for the last five years. Rob enlightens readers with his ideas and views on the casual gaming industry. Looks interesting, especially when we’re sort of competing from the same users.
However, I’d like to point out that even though their growth has been viral and word of mouth, they mainly target and “acquire” 10 to 24-year olds. This is quite young, especially when you look at recent studies of the casual gamer demographics. It’s also notable that the older the targeted users, the more dispensible money they have - which naturally makes the older bunch a lot more attractive.