I’ve been ranting about WiFi lots of times and now BBC writes about it, seems like I’m not the only one thinking like this. Too bad Helsinki hasn’t taken a proactive attitude towards it.

What all these start-ups assume is that users are never offline.

This is where wi-fi comes in. It is only when wireless net access is everywhere that these companies can even exist.

But, say experts, this freedom to connect will not just make it possible for lots of new companies to get going. It could also have a profound effect on the way companies are run and what they have to do to ensure they keep their customers.

Touch?©.