Off for 11 days

I’m off to Bangkok and from there to Koh Samui for 11 days. I’ve been so busy I haven’t even had time to blog! Expect more blogging and photos once I get back…

Extended life of print advertising

I’ve seen this advertising in so many places that I decided to blog about it. The ad promotes a skiing centre in Joutseno, some 15-20km north of Lappeenranta. Somehow a typo has managed to find its way into the ad (Ranteet is suppose to be rinteet). With the typo the ad reads; “Now all wrists are cut open at Myllym?§ki”, when it is suppose to mean, “Now all slopes are open at Myllym?§ki”.

But in my opinion whoever came up with the ad was a genious! :) The ad was published in a free local publication in Lappeenranta. Thus quite many people saw it but I doubt that with that kind of a typo the ad is being passed all around the Finnish internet, especially around people who live in this area as they know the place. Promotion taken from an offline world to online where it is being e-mailed and shared with people everywhere. A very good viral piece of advertising, although the message isn’t exactly what it is suppose to be :)

I’m sure Myllym?§ki hasn’t seen this much traffic on their website for a while.. and it could be just because of this funny little ad.

Pando pando…

Damn, just when I thought I’m not susceptible to word-of-mouth marketing I fell for it. I even wrote about this in the distractions, but Pando is damn cool! It works automagically from behind firewalls and transferring large files from one another is made easy… something I’ve been looking for a looooong time.

The catch is that it sends a .pando file to the receiver with the download information for the file you are really sending. After this the file is uploaded to Pando’s server and the receiver is able to download it from there. Cool eh? How come nobody ever came up with this idea earlier? This is very useful for people behind ridiculous firewalls (like me) who cannot use traditional p2p-programs to share media files (in the “not-infringing copyrights” way).

Here’s a direct link to Pando Beta, it’s available to both Mac and PC users :-) sweet.

ps. On a more technical side to bloggers; remember to update your plugins! I had some problems with my categories2tags -plugin as it wasn’t WP2.0 compatible… drove me nuts and now it works a-ok!