I took part in Joseph Jaffe’s attempt to stir up some word-of-mouth on the internet regarding his book Life After The 30-Second Spot. As I got home for my christmas holidays I found a book waiting for me, sent by Joseph Jaffe - wow.
I’ve been reading the book now for about a day and I have to say this guy has a point. I’m also surprised at the stuff I wrote into my thesis, because there are quite many similarities with regard to traditional or old marketing. My thesis was about small and medium sized companies creating awareness in the mass markets - large scale media advertising is out of reach for them due to the cost. There are however many other possibilities to create attention and get consumers interested in products.
I will write a more thorough review once I’ve read the book, that probably won’t take long.
ps. I also have to do some anti-promotion against Adidas. I bought a pair of running shoes from them and they are horrible. Just after running for 30 minutes I had massive blisters in my feet. I know shoes are very unique to everybody’s feet but this is something I’ve heard from other people as well… not sure if there’s a point, but I think I’ll stay away from their shoes for the time being.